- It increases brand awareness
This is definitely very important since people can’t become your customers if they don’t know you! By being visible on social media you increase the reach of your brand and with that your products/services meaning that people will start to recognize your brand and the content associated with it.
2. It increases leads
Through Social media you can increase your business’ leads and ultimately its sales. Social media provides the medium to capture and accumulate qualified leads. Best to take advantage of this benefit. Also, the number of social media users is still increasing, meaning that there are many potential customers out there!
3. Accessible customer service
Social media creates a two-way street to building authentic relationships with customers. Many businesses approach social media as another channel for mostly self-promotion and don’t always respond when customers comment/ ask questions. Use your social media as a tool to engage more with (potential) customers.
4. Advertising on social media is more economical
Ads on social media are not free, however they are less of an investment than traditional advertising methods. This makes social media advertising easily available to even the smallest marketing budgets.
5. Search Engine Optimization
There is a lot of information (and misinformation) about the impact of social media on SEO. Creating a clear link between websites and owned social profiles is a must. Even more important is creating feeds to bring social content into websites and having it link back to social profile pages. Doing this helps generate more and more traffic to your website and social media channels.